A retailing strategy is a marketing plan abstractly designed to offer its products and services in a way that will optimize customer satisfaction. Service quality and marketing mix strategy have significant and positive association on customer loyalty.[need quotation to verify] A marketing strategy effectively outlines all key aspects of firms' targeted audience, demographic and preference. In a highly competitive market, the retail strategy sets up long-term sustainability. It focuses on customer relationships, stressing the importance of added value and customer satisfaction. The retail mix is designed[by whom?] to complement the retail strategy through theoretical tools such as the product, its quality and value, the promotions, place, and price.