It is common for a retail store to play music that relates to their targeted market. Jewelry stores like Michael Hill have dim lighting with a view to fostering a sense of intimacy. Supermarkets offer taste testers.

Clothing garments are at arms reach, allowing customers to feel the different textures of clothing. Wooden floors also contrast with the carpeted fitting rooms, which is designed to create a sense of homeliness when trying on garments. Peter Alexandra is renowned for scented candles. These aspects outlined add to the sensory experience put in place to strategically achieve customer satisfaction and retention.

This will create future opportunity and help a brand stand out in in a competitive market.

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